Friday, August 24, 2007

The First Rule of Sausage Club

You don't talk about Sausage Club.

Viagra's new commercial, "Viva Viagra!" is very confusing to me. Who are they marketing Viagra towards here? Usually you see a guy sitting on his couch just relaxing and watching football then his wife comes through the living room, gives him a wink, he records the game, and they go upstairs.

In that commercial I think the guy actually popped in a VCR tape to record the game. So apparently that ad was geared towards guys in 1999. I'd rather spend the money on a Tivo and keep my fingers crossed about the ED.

Anyway, this Viagra commercial is a bunch of older guys sitting around an empty bar having a "jam" session. No wives, no random women, not even pictures of a lady, just a bunch of very happy, wide-smiling guys really enjoying each others' company.

While sporting medicine-induced erections.



Not that there's anything wrong with that. I'm sure lots of guys pop Viagra then play with their garage band, or play touch football, or scrapbook. And that's fine.

I just wish the brilliant execs at Viagra would have chosen It's Raining Men or YMCA for the commercial. I do think its hilarious how they give each other high fives and an awkward hug before all speeding off in their vehicles.

I'm surprised they didn't show them all driving in the same direction. Not that there is anything wrong with that.

I bet you can't watch the video two or three times and say "Viva Viagra" at least twice in the next hour.

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